Kate Morgan has one goal for ALBF, and that is to offer fun, unique, innovative jewelry that is affordable for all. ALBF is a feeling. A rush of confidence when you put it on. An ever changing collection moving with the tides of fashion. There is no cap to what Katie is creating. Limitless color ways, styles and options. ALBF is never boring but if simple is what you’re into we have classic designs and plenty of neutrals to choose from. There really is something for everyone in the world of ALBF


Meet The Creator



Kate Morgan grew up in Monterey, CA. At a young age she knew she wanted to work in an industry that cultivated creativity and passion for making people feel beautiful. In 2006 Kate moved to West Hollywood with her high school sweetheart that would soon become her husband. While working as a hair stylist she became close with a client who happened to be a shoe designer. Shared her passion for creating and started her first line of swimwear with the guidance from a fashion professional. After Kate had her first daughter she decided to close that chapter on her bikini line, move back to Monterey and focus on being a mom while running her other business that provided brides and their wedding party with exceptional hair and makeup. In 2016 Kate had her second daughter. Hit with severe postpartum depression, she struggled to find a way to help herself. Kate had been struggling with the feeling that something was missing in her life. It wasn’t until a vivid dream she had of her making a bracelet in a rather interesting way did it occur to her. Designing had always been a part of her, creating something from nothing was what fed her soul. Katie took herself down to the local craft store, did her best to source what she saw in her dream and see if it would work. That was the moment ALBF was made. A jewelry company that is completely original, invented by a dream, meticulously perfected over the years and healed her heart one bracelet at a time.